KESSLER WHISKEY
Kessler Whiskey has long been Wisconsin’s favorite whiskey. We wanted to celebrate that and Wisconsin’s love of outdoor life. What started out as a fun OOH campaign turned into using AI production to create some fun, memorable social posts.
On-premise sales increased by 18% YoY. Off-premise sales saw a 22% increase YoY.
FREE STUFF
Hunters and fishermen and women like free stuff!
Tapping into all things hunting and fishing, we created a mix of videos with two great promotions. UGC content soon took over as Kessler drinkers shared their fails with us.
LINCOLN PARK ZOO
Brought in to shine up the 150 year old Chicago gem. Instead of driving visits, Lincoln Park Zoo wanted to educate Chicagoans (and beyond) about their world class animal conservation. FB Page visits and donations were the key metrics Campaign raised $5.2 million in donations with an increase of page visits 23% YoY.
